Whitley Bay wine bar owner has high hopes

A fledgling Tyneside cafe and wine bar has set its sights on expansion and hopes to double its staff by the end of the year, having invested £200,000 in the business

Joffers in Whitley Bay
Joffers in Whitley Bay

A fledgling Tyneside cafe and wine bar has set its sights on expansion and hopes to double its staff by the end of the year, having invested £200,000 in the business.

Managing director Audra Joffer took over the 115-year-old building on Whitley Road, Whitley Bay, using the investment to transform the Victorian venue into Joffers, a venue she envisaged would inject a “dash of glamour” into the town’s dining scene.

Joffers has long and late opening hours, designed to attract customers at various times, offering tea, scones and tapas by day and candlelit cocktails during the evening.

And the team behind the venture has seen a huge surge in business, raising hopes of delivering good sales and profits in its start-up year.

Audra Joffer expects turnover to top £250,000 in its first year, and already has plans to expand the business beyond North Tyneside.

Joffer said: “We’re ambitious and already have plans in place to expand our operations, but for now we want to establish ourselves in Whitley Bay and hopefully attract new and forward-thinking restaurants and businesses to the area.

“Fusing uncomplicated, fresh and healthy British and European food with an extensive wine and cocktail menu, Joffers delivers an all-day experience in an informal atmosphere.”

Plans are also under way to launch a programme of high-end live entertainment.

She said: “There are some great Italian and Indian restaurants to visit in Whitley Bay, but where do people have to go after this?

“As well as being open through the day, Joffers provides an alternative of an evening too.

“So whether it’s a relaxing afternoon tea with friends in opulent surroundings, a glass of wine after a hard day’s work, a business meeting with that next big client, or a birthday meal with friends, Joffers has it covered.”

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