A vintage fashion entrepreneur has taken her business back in time, creating a retro photography studio complete with genuine 1950’s kitchen and 1940’s lounge.
Gerry Roxby, the founder of Gateshead-based pin-up fashion brand Glamour Bunny, moved her business into larger premises following a devastating fire at her previous space in Birtley, caused by a laptop left on overnight in a neighbouring business.
The move created extra space and, together with photographer and model Frankii Wilde, Gerry decided to establish her own photography studios to save time and money executing her photo shoots elsewhere.
The entrepreneur has turned part of her Team Valley premises into a replica 1950’s kitchen, 1960’s bedroom, rockabilly bar and 1940’s lounge - all with genuine fixture and fittings from the time, meticulously sourced from around the country.
Named Frankii & Gerry’s Retro Studio - the pair hope to capitalise on the growing influence of retro styling on today’s fashion industry.
Gerry explained: “Since we’ve created the studios it has earned us a lot of attention - particularly through social media. We went to great lengths to source all the fittings and furniture - nearly all of which is from the era - and it looks fantastic.
“Both me and Frankii are really into all things vintage so piecing the rooms together was fun. The whole thing only cost between £5,000 to £6,000 to put together, but took nearly 2 months to get it where we wanted.”
So far the studio has attracted work from other fashion brands around the country, and has created work for makeup artists and hair stylists during shoots.
Glamour Bunny, which employs three full-time staff, has successfully grown since it began five years ago, enjoying strong sales in Germany and the Netherlands, where pin-up subculture is widespread.
The firm operates a retail and wholesale operation, through its website and international stockists.