New nutrition and fitness business is shaping up in the region

A new nutrition and fitness business is now shaping up in the region after getting a helping hand from start-up programme Ready for Business

Blast Nutrition
Blast Nutrition

A new nutrition and fitness business is now shaping up in the region after getting a helping hand from start-up programme Ready for Business.

Former Newcastle College student turned entrepreneur Michael Weston, 22, has set up Blast Nutrition in Chester-le-Street, County Durham.

Weston received guidance on setting up in business from James Craft at enterprise agency TEDCO Business Support.

Ready for Business is an investment ready start-up programme that supports new enterprises across the UK. It has already helped more than 1,500 people into work nationwide since its launch last summer. More than 200 of those jobs were created in the North East.

The programme is supported by the Government’s Regional Growth Fund and Barclays and is delivered by the Cavendish Consortium.

Weston said; “I have always had an interest in health and fitness and was keen to develop my own business which allowed me to utilise my qualifications with my own extensive sales experience. Whilst I was confident about the retail aspect of the business, I felt it was essential to get guidance on the intricacies involved in actually running your own venture..”

Weston – with the support of business partner Chris Timmins of F1 Signs & Digital in Team Valley - has ambitious plans for the future of Blast Nutrition with branches across the North East and the development of his own brand protein powder is also high on the agenda. He also aims to take on another member of staff.”

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