Kuppa Coffee brewing up coffee and love to promote Newcastle shop

A romance is brewing at one of the North East’s newest coffee shops which is following the love story online

Yulei Li
Yulei Li

A romance is brewing at one of the North East’s newest coffee shops which is following the love story online.

The “will they, won’t they” relationship features in a series of videos from Kuppa Coffee.

My Special Place is a mini-soap opera that has been produced by HT Media to follow the unfolding romance of a young man and woman who frequent the city-centre cafe.

The videos are the brainchild of entrepreneur Yulei Li, who has just opened Kuppa Coffee in St Mary’s Place near Newcastle Civic Centre.

Yulei came to the UK five years ago from China to study for a Masters degree at Newcastle University, and has created a coffee shop for connoisseurs.

He said: “I‘m told that people loved the Gold Blend couple in the 1980s and 90s, so we’ve created a modern take on the classic ‘will they, won’t they?’ story, based on a couple who meet in Kuppa Coffee.

“The world has moved on since ‘posh’ instant coffee was a sign of your sophistication, and we reckon today’s coffee lovers are more likely to meet their perfect match over a proper cup of quality coffee.”

Based below ground in a former cafe, Yulei has invested around £40,000 in refurbishing Kuppa Coffee with furniture and decorations imported from China.

China may be better known for its tea than its coffee, but Yulei is aiming to change that with a selection of ethically sourced speciality coffees from reputable roastaries.

He said: “We have an ethos here, of quality and passion, and we consider making coffee is an art form but it’s mostly a science.

“Every batch that we get in has its own character and has to be treated as such, there’s a lot of fine tuning behind the scenes.”

Kuppa Coffee is near to the Civic Centre and Newcastle and Northumbria Universities and aims to become an upmarket meeting place for businesses and friends.

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