County Durham teenager launches Aztec Diamond Equestrian fashion business

Finding fashionable horse-riding wear was difficult for Jordan McCabe of County Durham so she launched her own business

WWW.IANMACPHOTOS.CO.UK Jordan McCabe of Aztec Diamond with James Craft of Tedco
Jordan McCabe of Aztec Diamond with James Craft of Tedco

A young, horse loving, fashion conscious entrepreneur from Co. Durham is sat firmly in the saddle having launched her own equestrian fashion wear business - Aztec Diamond Equestrian (UK) Ltd.

Jordan McCabe, 18 from Stanley Crook in County Durham has set up her own equestrian fashion label which is attracting the attention of horse riders and retail stockists from around the globe.

Having given up a textiles course to pursue her dream of running an equestrian fashion label at the tender age of 17, the dedicated show jumper is now selling her range of clothing to hundreds of customers via her online shop and a growing number of specialist retailers.

Riding every day since the age of eight, Jordan knew only too well how expensive most riding clothing could be and decided to create a range that not only met the practical needs of horse riders but was also stylish and affordable

Jordan initially turned to the Ready for Business programme, an investment readiness programme delivered in the North East by enterprise agency TEDCO Business Support, for support and advice in getting her business off the ground.

Business adviser James Craft offered general start up advice and encouragement and sign posted the young entrepreneur to specialist organisations who could provide expert help with manufacturing, production and export.

Jordan said: “I have always wanted to create high quality fashionable riding clothing at affordable prices having found over the years that many items were just too expensive. As well as a love for horses, I have a real passion for fashion which is why I initially opted to study textiles at college.

“But my heart wasn’t in my college course and I was drawn to pursuing my dream of setting up my own fashion label. With my mum’s support, I turned to Ready for Business for help and advice and instantly clicked with James. When we first met, the business consisted of little more than my designs and my ideas, but he helped me to organise my thoughts and recognise what I needed to do and where I would need to enlist specialist help and support.

“His encouragement was really important to someone as young as I am - knowing that someone who has helped a number of other businesses to succeed believes in your idea instils you with a huge amount of confidence.”

James Craft added: “Having met Jordan more than a year ago, it is staggering to see the progress that she has made – with little more than her initial design ideas and bags of enthusiasm she has now ended up here, successfully launching her first fashion collection and attracting customers from around the globe. It is such a huge achievement and I’m pretty confident that the industry will see a lot more of Aztec Diamond in the years to come.

Aztec Diamond is aptly named after Jordan’s beloved horse and the first collection consists of three ranges; a leisure range, every day riding range and a limited collection. Plans are already in place to launch her second collection in 2015.

Ready for Business is supported by the Government’s Regional Growth Fund and Barclays, and is delivered nationwide by the Cavendish Consortium, a partnership between some of England’s leading enterprise agencies together with the National Enterprise Network. So far the programme has created more than 3,500 new jobs across the UK, 500 across the north east, and provides individuals with concentrated support in the pre-start and early stages of their new business.


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