Six new stores opening in Newcastle city centre's Eldon Square

The new stores set to open in Eldon Square include Italian make-up brand Kiko and children's stationery specialist Smiggle

Eldon Square
Eldon Square

A raft of new retailers have signed up for space in Newcastle’s premier shopping centre.

Six new shops are set to open at intu Eldon Square after directors at owners Intu Properties secured the lettings for the centre – including two newcomers to the North East.

Designer jeweller Thomas Sabo will sell its jewellery, watches and beauty products in a standalone store which becomes the 157th in the German firm’s portfolio, 18 years after the first one opened in Frankfurt.

Two shoe shops are destined for the centre – Footlocker and Sketchers – the latter representing a real expansion in the city.

Californian company Sketchers has been known for its running shoes, boots and trainers since the early 1990s but until now, shoppers have had to find their concessions in other North East stores including Schuh and Brantano.

Elsewhere in the centre, which has annual footfall of 35m visiting its 137 units, sight specialist Vision Express will relocate from its current store on Northumberland Street.

Italian cosmetics, make-up and skincare brand Kiko is also heading to Newcastle – a first for the North East – as is Smiggle, which marks a first for the region with openings in both intu Eldon Square and intu Metrocentre.

Smiggle is Australia’s best known children’s stationery brand and the new stores will stock everything from stationery, bags and lunchboxes, to accessories and gadgets.

The lettings come a week after contractor Sir Robert McAlpine moved into the Grey’s Quarter – the former Sidgate and High Friars Malls – to start the process of stripping back the two-level space ready to be turned into the new dining quarter.

Tony Hall Photography Phil Steele
Phil Steele

A total of 20 food operators, including Bella Italia, Giraffe and TGI Fridays, will open until late every night once the Grey’s Quarter opens to the public in autumn 2016.

Phil Steele, general manager of intu Eldon Square, said: “We are really looking forward to welcoming our new retailers especially those opening their first stores in the North East which include Skechers and Kiko.

“Smiggle is also a first in the area for both intu Metrocentre and our centre.

“Our ultimate aim is to ensure that we offer our customers an exciting retail and leisure mix and a great shopping experience.

“The new retailers add to our already strong brand names offering our customers a massive choice and with the new restaurant development now under way and opening autumn next year, intu Eldon Square just keeps getting better and better.”

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