Sales of ice cream in the North East up by 25 per cent

Several North East dairy herds now produce their own artisan home brands such as Archers, Doddington, Morwick and Wheelbirks

Poppy Moffitt with Rose a member of the Brown Swiss herd
Poppy Moffitt with Rose a member of the Brown Swiss herd

Ice cream parlours and shops on farms in the region have seen huge increases in sales of ice cream as the heatwave continues, according to a Northumberland farmer.

Several North East dairy herds now produce their own artisan home brands such as Archers, Doddington, Morwick and Wheelbirks.

The diversification has generated additional farm income as well as additional rural tourism, says Peter Moffitt, of Vallum Farm, East Wallhouses, Newcastle.

He said: “Sales of ice cream have increased by 25% in recent weeks, owing to the fine weather.

“The year started slowly – a reflection of the coldest spring in 50 years.

“Since Easter, Vallum Farm shop and ice cream parlour have been extremely busy and families have been able to sit outside on the decking and enjoy access to the play area.

“We get a lot of tourists in the summer months as we are on the Hadrian’s Wall route and families are keen to visit the farm and view our old tractor collection.

“We also have a small herd of 20 Brown Swiss cows, specifically maintained to produce high quality milk for our award-winning ice cream.”

On-farm producers are able to make lots of varieties, including flavours of the season. But ice cream enthusiasts often choose one particular flavour and personal customer choice may be more revealing than first imagined, says a report.

A study from Baskin-Robbins suggests ice cream may be the key to a person’s character and has provided insights into ice cream flavourings.

The company has 7,000 outlets in more than 50 countries and partnered Dr Alan Hirsch, an internationally recognised expert. Some of the personality results from the study include:

Vanilla: impulsive and idealist.

Chocolate: dramatic, lively, charming and flirtatious.

Strawberry: tolerant, devoted and introvert.

Mint chocolate chip: Frugal and cautious.

Chocolate chip cookie: ambitious, competitive and visionary.

Coffee: Conscientious and a moral perfectionist.

Chocolate chip: generous, competent and a go-getter.

While the study may be viewed as light-hearted, Moffitt has agreed to monitor sales of ice cream at Vallum Farm over the summer holidays and report which flavours are the most popular.

We also have a herd of 20 Brown Swiss cows, to produce high quality milk for our award-winning ice cream

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