The Beef Shorthorn Society has reported a record level of uptake.
Registrations were up 67% in the past five years, and are continuing to increase with the rolling 12-month average at 3,654.
In addition, over the same period, membership rose 29% to 723, society chairman Mark Holmes said at its annual meeting.
The society’s trends are mirrored in recent BCMS data which shows a 42% increase in Beef Shorthorn and Beef Shorthorn cross registered cattle since 2008, the largest increase of any breed.
Pedigree sales also hit an all-time high in 2013 with a record average price for both bulls and females, which sold for an average of £4,305 and £2,217 respectively.
Mark Holmes, of the Holmeere herd, Wolverhampton, was re-elected president for a further 12 months. Geoff Riby, of the Stonehills herd, Bridlington, East Yorkshire, was re-elected vice-president.
Charles Horton of the Hannington herd, Cirencester, Gloucestershire, was elected as a director to represent the South of England region.
Mark said: “My aim is to continue the success of the breed and further its promotion as an ideal functional suckler cow when demand has reached record levels.
“The increase in registrations and memberships, coupled with BCMS data, indicates that Beef Shorthorn is doing what it says on the tin. It is proving to be low maintenance, hardy with the ability to forage.”
He added: “It continues to be apparent that the Morrisons Traditional Beef scheme and its recent increase to 30p per kg has helped to strengthen trade for Beef Shorthorn cross steers which were a previous by-product. I am thrilled to be chairing this society and driving forward another prosperous year.”
Two long standing breeders and directors of the society, the Hon. Gerald Turton and Major John Gibb have been made honorary life vice presidents in recognition of their support and commitment to the breed and society.