Putting on The Ritz in Goodfellows expansion

A business supplying luxury hotels and restaurants is set for expansion after securing The Ritz, The Dorchester and a string of celebrity and Michelin-starred chefs among its clients less than a year after launching

The Ritz, London
The Ritz, London

A business supplying luxury hotels and restaurants is set for expansion after securing The Ritz, The Dorchester and a string of celebrity and Michelin-starred chefs among its clients less than a year after launching.

Husband and wife team Paul and Valda Goodfellow set up Goodfellow and Goodfellow after building and selling several successful food and hospitality businesses, including Valda’s gourmet food producer Mr Lazenby’s, which she steered through the BSE outbreak to turn it into a �10m company.

The couple also owned market leading Continental Chef Supplies, before selling it to an international distribution group for an undisclosed sum.

Last year, the pair launched Goodfellow and Goodfellow to meet demand from hotels and restaurants for fine quality tableware and innovative kitchen equipment and they now have a 15-strong team operating out of a showroom on London’s Baker Street and an 8,500sq m office and distribution centre in Peterlee, County Durham.

Having won exclusive rights to several premier brands of clothing, kitchen and tableware and with its products regularly seen on TV cookery programmes, a healthy order book is set to create further jobs before the end of the year.

Managing director Valda Goodfellow said: “Tight margins and fierce competition means chefs, hoteliers and restaurateurs need a differentiator to stand out from the crowd.

“We spotted an opportunity at the higher end of the market, where the emphasis is on quality, innovation and customer service and these are all areas where we have a proven track record.

“Our aim was to build a business around values of innovation and good service. Customers want to talk to people who know their business so our field and telesales team are all trained in what we know customers expect in great service, and many of them know the hospitality trade inside out.”

“Our goals for Goodfellows were that we would add to the existing market where there is demand for innovation and exclusivity, but also have the all-round capabilities to supply larger operators.

“We have been stunned that major groups are coming to us, rather than us having to go and find business. They obviously like what we do because we have a mentality and culture that matches theirs.

“We have had some fantastic support from friends and colleagues in the industry, and we could not be more pleased with the welcome that our new venture has had.”

Our aim was to build a business around values of innovation and good service

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