A project director has been appointed for a new scheme to bring major arts and performance events to the doorsteps of 10 communities in Sunderland and South Tyneside.
The Cultural Spring, a £2m project financed over three years by Arts Council England’s Creative People and Places Programme, will be led by Rebecca Ball, one of the North East’s most experienced cultural managers.
Ball, who is general manager of the Newcastle-based theatre company Zendeh, has also worked in London, Wales and the South East. She has an MA in Cultural Policy and is a fellow of the prestigious Clore Cultural Leadership Programme.
“The Cultural Spring is a massive opportunity for Sunderland and South Tyneside,” she said. “We want to make sure everybody has the opportunity to get involved in amazing arts and cultural projects on their doorsteps. Essentially our ambition is to redress the balance and ensure that the 10 wards in which we are working will benefit from significant new cultural investment. There are some really exciting plans developing with some fantastic partners, and I can’t wait to get going on this visionary project.”
Ball will take up her new post after Christmas and will be based between the Customs House in South Shields and the University of Sunderland. The Cultural Spring project was set up by the two organisations in partnership with the Sunderland Music, Arts and Culture Trust.