Appointments: Expanding horizons at strategic marketing company

Alison Cowie and Laura Nee have joined Horizonworks as client marketing manager and executive assistant/marketing coordinator respectively

From left, Horizonworks' Jen Dugdale, Samantha Davidson, Laura Nee and Alison Cowie
From left, Horizonworks' Jen Dugdale, Samantha Davidson, Laura Nee and Alison Cowie

North East-based full service strategic marketing company Horizonworks is continuing to implement its growth strategy with the appointment of two new members of staff and a key internal promotion.

Alison Cowie and Laura Nee have joined the firm as client marketing manager and executive assistant/marketing coordinator respectively, while Jen Dugdale has been promoted to head of client marketing

Alison brings more than 10 years of media experience to her new role of client marketing manager. She has written for a variety of publications and is the former editor of North East Times, the region’s longest-running business magazine. Alison will be using her skills in copy writing, editing and media relations to support her clients in the delivery of their PR and marketing strategies

She said: “I have followed the impressive progress of Horizonworks since it was established in 2010 and I’m well aware of the reputation for dedication and excellent service the team have built up among the region’s business community and beyond.

“This new role represents a new direction for me and I am looking forward to using my skill set to the benefit of Horizonworks’ clients and in helping the company to achieve its full potential.”

Meanwhile, Horizonworks’ managing director Samantha Davidson has continued to demonstrate her commitment to nurturing new talent by appointing Laura Nee as an executive assistant/marketing coordinator, following her internship with the company.

Laura completed a 12-month student placement at Horizonworks while she studied for a degree in business and marketing. With her hard work and natural flair for marketing impressing both the Horizonworks team and clients alike, Laura was offered a full-time position after graduating from Northumbria University with a 2:1.

She said: “To have been given the chance to begin my career at such a forward-thinking company as Horizonworks is a privilege. I am now keen to put everything I learned during my degree and student placement year into practice and reward the confidence Sam has placed in me.”

Jen Dugdale, a key member of the Horizonworks team since 2011, has also been promoted to head of client marketing. In her new position Jen will oversee the quality and delivery of work for Horizonwork’s growing portfolio of clients.

She said: “Having joined Sam three years ago, I’ve greatly enjoyed being part of the Horizonworks journey. I am very excited about this new phase for the company and working with our growing team to ensure our clients have a positive experience that exceeds their expectations.”

Managing director Samantha Davidson commented: “As we enter our fifth anniversary year, it’s fantastic to see how the team is developing.

“Getting the right balance of qualities and skills is essential to maintain our high standards when creating and delivering full service marketing strategies for our clients, as we grow.

“Laura and Alison have already proved to be valuable assets and Jen’s promotion rewards her excellent abilities in result-driven marketing and her dedication to the company.”

Horizonworks offers strategic marketing, public relations, design, brand development and digital marketing, and works with both the public and private sectors. It has key specialisms in the healthcare, biomedical, technology, manufacturing, engineering, education and renewable energy sectors.

Clients include the N8 Research Partnership (a collaboration between the eight most research-intensive universities in the North), Durham County Cricket Club, Newcastle Science City, North Tyneside-based high-security panel manufacturer Securiclad, Billingham-based pump distributor and manufacturer Tomlinson Hall, Washington-based engineering training provider Seta, national accountancy software provider Solutions For Accounting and Parker domnick hunter.

Horizonworks is a full service strategic marketing company headquartered in Newcastle. The company has an enviable track record for the quality of delivery and prides itself on a friendly, personal approach – whether developing a strategy, promoting an event or launching a PR campaign.

Horizonworks’ clients include companies large and small – from start-ups breaking new ground, to firms with roots stretching back decades and organisations harnessing talent from across the UK and beyond. The company’s key strength is working with businesses on setting their marketing strategy and then delivering it, producing real, measurable results and maximising a return on investment.

Horizonworks has one goal: to deliver what clients need to make their businesses grow, thrive and succeed, and to deliver it with honesty, integrity and professionalism.

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