Martin Kelly has been appointed as head of UK operations, while Sherri Day Elwick has joined the Tyneside-based firm as an account manager. Additionally, heads of business development have been appointed for the North West, Central England, Scotland and the South East.
Martin has more than 30 years of experience in international sales, marketing and human resources in a variety of senior roles. His experience includes 20 years with Black & Decker, as well as having been international commercial director for Hardy Greys Ltd, working closely with a range of overseas partners. Sherri has worked with a number of businesses and organisations, including Interserve, Business Link and Deutsche Bank, in a range of customer service and relationship management roles.
Fast Track China has a growing team of British and Chinese nationals working in both countries to support businesses wishing to trade between the two markets. In partnership with the provincial government of Zhengzhou City, the company has established an exhibition centre where UK firms can showcase their products and services. A memorandum of understanding has now been signed for a second centre in Changsha, in the Hunan province.
The company is organising a second trade mission to China in April.
Richard Sice, chief executive of Fast Track China (UK) Ltd, said: “The growth of our team means we can support more businesses in their efforts to open up the Chinese market to export their products and services.
“Some of those businesses which took part in our first trade mission, in 2014, are in strong negotiations, which we expect will help them to secure significant contracts with Chinese buyers, and I am sure the upcoming second outbound visit will also prove successful.”