Newcastle-based Realrider rises profile with Michelin partnership

Michelin is offering a 12 month subscription to a motorcycle app developed in the North East with the purchase of Pilot Road tyres

Realrider director Andrew Richardson, left, with Tyre Spot group retail manager Alistair Snape

A North East business behind an app for motorcylists has teamed up with leading tyre company Michelin.

Smartphone app Realrider, launched by entrepreneurs Andrew Richardson and Zoe Farrington, allows motorcyclists to track their rides, record points of interest and stay safe when riding alone, as it connects an injured rider directly to the NHS Ambulance Control Room if a crash is detected.

Now, anyone buying a pair of Michelin Pilot Road tyres can claim a 12 month subscription to its premium REALsafe product for free.

Richardson said: “Collaboration with Michelin gives us an opportunity to protect a significant number of riders with REALsafe.

“Not only will it increase the safety of Michelin’s customers; it will allow them to track and share their routes, find biker café’s and meeting points nearby and connect with other riders on the free website.”

Realrider’s technology was piloted by the North East Ambulance Service and was described by control systems manager John Rowland as “a brilliant application with the potential to save bikers’ lives by helping get medical attention to accidents much faster”.

The app works by sending a rider’s GPS location, mobile number and vital medical information to the control team, who attempt to make contact with the person involved, wherever they are in the UK.

The offer, being run by authorised Michelin dealers, is valid until the end of the month.

Alistair Snape, group retail manager for Tyre Spot, the largest independent tyre supplier in the North East, said: “At Tyre Spot, we have a duty of care to protect all our customers.

“What REALsafe® adds to this is not only peace of mind for our biking customers but also reinforces our commitment to safety.

“We’re delighted to be giving REALsafe away with Michelin’s Pilot Range tyre at our ride-in-ride-out centre on Sandy Lane, Gosforth.”

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