Name: Ross Wigham
Company: Service Manager in Communications, Northumberland County Council
Sector: PR, Communications and Marketing
As a professional communicator Ross Wigham knows his tweets from his facebook status updates and in turn has proven he is an expert at how to use them to engage with his audience after being nominated in The Journal’s search for the North East’s Most Influential on Social Media.
As service manager in communications at Northumberland County Council it’s Ross’ job to know which social media works for the organisation and how to use it. He uses a wide variety of social media accounts including facebook, Twitter, LinkedIn, GooglePlus and Pinterest stating that it is purely for research purposes.
He admits that using social media can be addictive and as a result has a technology-ban when at home with his young family to prevent the temptation of being online 24/7.
Ross predominantly uses Twitter to keep in touch with people in the communications industry saying he finds it a useful tool to share ideas but he adds that his own tweets tend to be light hearted and concentrate on the latest happenings at Newcastle United.
A quick look at Ross’ feed is an insight into his personality. Genial banter is the common theme interspersed with the occasional serious, well thought out snippet from his professional life.
He said: “It is good to be authentic on Twitter otherwise it becomes bland or corporate. Twitter really helps to get new ideas and to share things about work to get feedback - and also to have a laugh.”
Among those Ross recommends people should follow online includes fellow PR consultant Stephen Waddington ( @wadds ), the Journal’s regional affairs reporter Adrian Pearson ( @Adrian_Pearson ) and Northumberland County Council’s own event’s feed @EventsNE .
Ross' top five recommendations are:
Stephen Waddington - @wadds
Adrian Pearson - @Adrian_Pearson
EventsNE - @EventsNE
Irvins Brasserie - @IrvinsBrasserie
Weekly Blog Club - @weeklyblogclub