Name: Ross Smith
Company: Director of Policy, North East Chamber of Commerce
Keeping the business leaders of the North East informed is among the top priority for Ross Smith, director of policy at the North East Chamber of Commerce (NECC)’s use of social media.
And it is his ability to give concise updates on the issues affecting the business community of the North East which has won him a nomination in The Journal’s search for the North East’s Most Influential on Social Media.
Ross said he mainly uses Twitter as a tool to interact with the NECC’s members both to provide them with information but also to get their views on whether the chamber is doing it’s best for its members. He added that if his tweets were popular with non members it was purely a happy byproduct of this work.
He said: “Twitter seems to be a fairly simple and useful way of communicating. We use it to let people know what we are up to. Our job is to represent our members. They are the ones who provide the resource for me to be doing it. We also give them the opportunity to tell me if I have the focus right or wrong.”
A look at Ross’ latest tweets highlights his ability to provide interesting insights into his day to day meetings and work, as well as to provide information on the latest headlines which affect the chamber’s members.
Despite receiving several nominations for his ability to cut through the noise and provide relevant information he modestly said ‘it was just part of his job’.
Ross follows a wide range of people from business leaders to politicians and journalists. Among those he highlights as his favourite are chairman of the NECC Gary Hutchinson ( @ghutchinson80 ) for his updates on affairs in Wearside, Gateshead MP Ian Mearns ( @IanMearnsMP ) and international trade adviser for UK Trade and Industry in the North East, Lissa Balmer ( @Lissa_ITA ).
International Trade Adviser with UKTI North East,
Ross's top five recommendations are:
Gary Hutchinson - @ghutchinson80
Ian Mearns MP - @IanMearnsMP
Philip Barnes - @Philipbarnes_
David Skelton - @DJSkelton
Lissa Balmer - @Lissa_ITA