The Journal's search for the North East's Most Influential People on Social Media, or the North East Twitterati (#NEtwitterati) as it’s become known, started off as an idea over coffee.
Several weeks later and a bit of string pulling, it was launched and caught the imagination of the region - more than we ever imagined.
We’ve been delighted with the response and buoyed to see that there is a thriving North East community on social media, and in particular Twitter, where people are engaging with the world and most importantly championing the region.
When discussions first began on this project we recognised The Journal’s traditional Most Influential list might look different if the principles were adapted to social media. We thought it would be fun to find out and hence the creation of #NEtwitterati.
Within the first few hours of announcing our plans we had hundreds of nominations and #NEtwitterati was trending on Twitter. It took us by surprise, but we were excited to see such a vocal and authoritative audience providing support and recommendations to businesses and people in the region.
What follows in these pages is a list of the people,organisations, blogs and social media handles which have been identified as influential on social media in the North East.
A common theme emerged when interviewing candidates for North East Twitterati. Many said it was important to inject personality into their tweets. Everyone noted that it was better to use corporate or sales tweets sparsely, if at all. While humour and providing added value through retweets and support for others was a must.
The North East Twitterati doesn’t stop here. The Journal has plans to continue using the hashtag to discuss the issues which are important in the region. Look out for more details in the future.