Name: Mark Henderson
Company: Chief Executive, Home Group
Approachability is a goal which the chief executive of social housing provider Home Group, Mark Henderson hopes he can achieve from his social media profile.
Mark has been nominated in The Journal’s search for the North East’s Most Influential on Social Media. He admits he takes an experimental approach to using applications like Twitter, but his blurring of the lines between the personal and business has garnered him a following of 800 plus.
The former motorbike racer turned planner and one-time Northumberland County Council chief executive said he uses Twitter as a way to keep up to date with the news but also as a chance to let people get to know more about him.
He said allowing people to know a little about his personality means people are more likely to come to him with a business related problem.
He said: “I am experimenting or playing with it (Twitter) and having fun with it at the moment. One of the reasons why I’m using it is so people can get to know me a bit better. I also find I am much better informed by using it as I’m getting unfiltered, raw news.”
Among Mark’s recent tweets are updates on his daughter fleeing the nest to go to university and regular chat about the MotoGP circuit. Mixed in with his personal snippets are insightful comments on the social housing and property sector.
He said his favourite people to follow online includes Stephen Fry (@stephenfry) for his funny and thought provoking tweets, the Chronicle’s Newcastle United writer, Lee Ryder (@lee_ryder) for regular football updates and Paul Callaghan (PMCallaghan), chairman of software firm the Leighton Group.
Mark’s top five recommendations include:
Inside Housing - @insidehousing
Stephen Fry - @stephenfry
Ross Noble - @realrossnoble
Lee Ryder - @lee_ryder
Paul Callaghan - @PMCallaghan