Name: Helen Armstrong
Company: Founder of North East Hour
As founder of the popular Twitter-based business networking community #Northeasthour Helen Armstrong has been a strong contender in The Journal’s search for the region’s most influential people in social media.
Helen, a qualified non-practising solicitor with an MA in Law from Cambridge University, set up #Northeasthour a year ago after coming up with the idea while working as a self employed business development consultant.
Part of her work involves creating and managing social media profiles for her clients and she saw the need for a space for small businesses to shout about what they were doing.
Helen said: “The premise is simple: it is dedicated to promoting and supporting local businesses, causes and events of all sizes online, primarily on Twitter, but on other social media platforms too, and soon via a bespoke website.
Helen started off dedicating an hour a week where people could tweet using the hashtag #Northeasthour but it soon became so popular that it now runs twice a week and a new website will be launched soon.
Helen said her nominations in the North East Twitterati are really for #Northeasthour and she puts the success of the hashtag is down to the fact that everyone treats it with equal respect and interest.
She said: “It’s really #Northeasthour that people have voted for, not me personally, and that in itself is testament to its success. It’s a triumph for every North East small business owner and sole trader.
“I have always maintained that the power of #Northeasthour is that when all the small voices join together, they can be heard and people take notice. This proves it. The more interest #Northeasthour attracts, the better it is for everyone who actively participates.
#Northeasthour is bigger than any one person. It has no ego, no political or religious bias, and it treats everyone with equal respect and interest.”
Helen’s top five recommendations are: