NEtwitterati: Graham Soult - Owner of

A passion for retail and a chirpy tweeting style has won consultant Graham Soult a nomination in The Journal's search for the North East's Most Influential on Social Media

Graham Soult - @soult
Graham Soult - @soult

Name: Graham Soult

Company: Owner of

Twitter: @soult

Sector: Retail

A passion for retail and a chirpy tweeting style has won consultant Graham Soult a nomination in The Journal’s search for the North East’s Most Influential on Social Media.

Graham, best known as @soult, tweets and blogs on the relatively niche area of retail but his cheeky but insightful approach has more than 3,400 followers on Twitter from across all sectors.

A trained architect and planner, Graham runs his own retail consultancy business, Canny Insights, which sees him travelling the country to give shops and businesses advice. He regularly tweets updates and pictures from the high streets he visits often providing insightful and critical comment on what he sees.

Graham said he dislikes the moniker of being the Mary Portis of the North but the best way to describe his twitter feed is a cross between Mary Portas and Stephen Fry with his analysis of the retail sector often mixed in with his quirky sense of humour.

He said he uses Twitter largely as a networking tool which has led to building relationships with people in the flesh after meeting them online.

He added: “I tend to share a lot of photographs on my travels. Images are really powerful on Twitter and I get a good reaction and spike people’s interest. The main thing is I just try to make my Twitter account like the real me. Anyone who meets me in the flesh says that I am just like my tweets - I’m a bit quirky, a bit cheeky and passionate about retail.”

Graham lists fellow retail tweeter Mike Ho (nclphotog), who specialises on tweeting about restaurants, as someone to follow online. Additionally he gives a nod to NE1, Newcastle’s business improvement company (@NewcastleNE1) and Durham Business Group (@Durham_Business).

Graham's top five recommendations are:

Mike Ho - @nclphotog

Durham Business Group - @Durham_Business

George MacDonald - @GeorgeMacD

Get into Newcastle - @NewcastleNE1

Herb Kim - @herbkim


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