Expanding MicroSlat seeks US partner

An innovative North East manufacturer is seeking an American partner to launch its shop display systems into the world’s biggest market

Managing director of MicroSlat Terry Dady setting out on his search for a US partner
Managing director of MicroSlat Terry Dady setting out on his search for a US partner

An innovative North East manufacturer is seeking an American partner to launch its shop display systems into the world’s biggest market.

MicroSlat, one of the UK’s leading manufacturers in its field, has already carved an international reputation for quality and strength, its products being used by some of the biggest names on the British High Street, including mobile phone companies EE, Vodafone and 3 Mobile, the Hamleys toy store in London, and the world-famous Harrods department store.

The company, based at Morton Park, Darlington, currently has an affiliate in Australia, but founder and managing director Terry Dady envisages a much wider expansion that could ultimately see MicroSlat’s turnover rise from nearly £1m to many times that.

“It’s a global product that can sell everywhere,” he said.

“But it’s not like selling cups and saucers in a country where cups and saucers are two-a-penny. This is a niche product within the £750bn shop fitting industry and we’re just after a small slice of that cake.”

He added that the product had already proven its worth over the years - it was now just a matter of finding distributors to replicate how it was sold in the UK.

“There’s no reason why this shouldn’t have a huge impact,” he added. And when you drop a pebble in a pond, the ripples grow out from there.”

The versatile MicroSlat aluminium shelving system, which Dady describes as the Rolls Royce of its kind, uses a unique modular design of interlocking sections that means it can be either wall-mounted or free-standing.

The system can even be used in open-plan offices to form lightweight dividing walls and is available in a wide range of colours and finishes.

Dady, who conceives and designs all the company’s products himself, set the company up in 1998, after his work in sales an marketing brought him into the world of shop-fitting.

Working for various large European organisations, his task was look at what was going on in the market place and report back.

“I suggested a few ideas at that point, but was told I was just supposed to report back on what I’d found, not tell the companies what to do,” he said.

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