Companies signed by Hammersmith include Hugo Boss, The White Company and Fat Face.
Designer brand Hugo Boss will open a 450m2 (4,900ft2) store, offering its full range of womenswear, menswear, footwear and accessories and is due to open in November.
Home and fashion brand The White Company is also taking space, with a 420m2 (4500ft2) store. The store will showcase all ranges, including daywear, nightwear, fragrance and homeware, and follows the brand’s first store opening in Scotland at Hammerson’s Union Square shopping centre in July.
Both will be the brands’ first standalone stores in Newcastle, having previously only been available in the city’s Fenwick store.
Lifestyle brand, Fat Face is also taking a 490 sq m² (5,300sq ft) store within the development. The latest signings join other retailers including Reiss, Rox, Jack Wills and Jamie Oliver.
The assistant director for retail leasing at Hammerson, Richard Crowther, said: “Our intention when refurbishing Monument Mall was to create an aspirational retail mix in the heart of the city. The fact that two high end brands will open their first standalone stores in Newcastle affirms the scheme’s status as an influential retail destination.”
White Company head of property Sarah King said, “The White Company is in an exciting phase of growth with nine new stores opening this year and I am delighted to have secured space in the Monument Mall redevelopment alongside other strong aspirational brands which, together with the attractive listed façade, was key to our site selection in the city.”
Barker Proudlove and Bruce Gillingham Pollard represented Hammerson, Carter Wassell Murdoch acted on behalf of Hugo Boss and Space represented The White Company.
Monument Mall has undergone a £15m refurbishment to provide an additional 14,000 sq ft of retail space, featuring double height shop fronts. The scheme includes eight new stores on Blackett Street, two major units on Northumberland Street, and a Sainsbury’s store on the concourse level of the Metro at lower ground level.