Sandwich company Subway is one of the latest businesses to open in the £150m Trinity Square development in the heart of Gateshead.
The branch will employ around six staff and occupy 1,000 sq ft on Ellison Walk.
It will be open from 7am to 11pm initially, with hours likely to be extended when Trinity Square’s cinema opens later in the year.
Franchise owner Owen Bradford owns 20 Subway shops across the region.
It is expected to attract up to 3,000 customers a week.
Kamran’s Barbers and Ladbrokes are among other names that have recently signed up to take shops in the development.
Steve Henderson, from letting agents Savills, said: “Any successful town centre project is about getting a variety of outlets.
“These lettings are a crucial part of that, forming a key element of the bigger picture of giving Trinity Square a diverse offer to shoppers and visitors. The variety of businesses that are taking an interest in Trinity Square is very impressive.”