Scent of success as The Fragrance Shop creates 13 jobs in North East

Two perfume stores in the region have created 13 new jobs in the run-up to Christmas

Scent of success as The Fragrance Shop creates 13 jobs in North East
Scent of success as The Fragrance Shop creates 13 jobs in North East

Two perfume stores in the region have created 13 new jobs in the run-up to Christmas.

Established in 1995, The Fragrance Shop are a privately-owned, family-run retailer of perfumes with 1,145 high street and shopping centre locations across the UK, which also trades online.

The two North East stores, a 1,300 sq ft refurbished unit in Eldon Square, Newcastle has created eight new jobs, while five new staff have been appointed to the 500 sq ft Sunderland branch in the Bridges Shopping Centre.

Both stores sell brands, from D&G, Gucci and Lacoste to celebrity scents by One Direction, Justin Bieber and David Beckham. The Newcastle store is the largest to date and also offers Chanel, Viktor & Rolf and Esteee Lauder brands. During the last financial year ending March 2013, sales were up 15.1% to £81m.

The firm now hopes to mirror this increase with a further 15% growth in sales, delivered through its new stores, multichannel retailing and continued like-for-like growth across its retail estate.

Lisa Dunwell, The Fragrance Shop intu Eldon Square manager, said: “We’re delighted to open our new store at intu Eldon Square. Frequent shoppers to intu Eldon Square will likely be familiar with The Fragrance Shop as there has been a store here for some years.

“Our new store is much bigger than before and allows customers to browse hundreds of fragrances at their own leisure. There are no counters which means customers can flow through the store, selecting fragrances at their own will. Early feedback shows the new store is going down a treat, particularly as more and more shoppers turn to fragrances for Christmas gifting.”

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