A shopping centre in the region has been shortlisted for a national award following its work with a group of local students.
Behind the Shop Window, an educational arts project co-ordinated by Cramlington’s Manor Walks Shopping & Leisure, in partnership with Northumberland College, has been shortlisted in the BCSC Purple Apple Awards’ Community Relations category.
The project saw 11 HND Photography students from Northumberland College partner with a selection of Manor Walks retailers and aimed to offer shoppers a behind-the-scenes insight into life at the retail and leisure destination with a series of environmental portraits, later exhibited at the Venue in Manor Walks.
Behind the Shop Window enabled the students to shadow employees working at stores including Next, Wilko, Boots, Pets at Home, O2, Barclays, Asda, Vue Cinema, Three, Coffee As You Like It and Poundland as part of their first live project.
General manager Bruno Coppola said: “We wanted to create a project in partnership with the course tutors, which would put into focus on the very people who make Manor Walks such a warm and friendly place to visit.
“We received a great response to the project from visitors who were keen to watch our photographers at work and we’re extremely grateful to our retailers.”
The BCSC Purple Apple Marketing Awards recognise and reward effective shopping centre marketing within the UK shopping centre sector. The winners of the national awards will be announced during the annual awards ceremony in London tomorrow.
Manor Walks Shopping & Leisure has more than 100 retailers including Northumberland’s only multiplex cinema plus restaurants, high-street shops, independent stores and 1,500 free parking spaces.