Carole White: Current climate offers golden opportunities

Without wishing to appear to be ignoring the gravity of the global economic difficulties green shoots of recovery are appearing and the current climate offers some golden opportunities for businesses that are prepared to rise to the challenge

Carole White
Carole White

Without wishing to appear to be ignoring the gravity of the global economic difficulties green shoots of recovery are appearing and the current climate offers some golden opportunities for businesses that are prepared to rise to the challenge.

It is not going to be possible to just sit tight and hope for the best - in order to survive and prosper you need a battle plan!

Ask yourself the following questions:

Where do your customers come from?

How do they find out about you and what you offer?

Are you making the most of social media to reach your target audience?

Do they know the range of additional things that you can offer?

When did you last talk to your customers and listen to their needs?

Are you proactively selling your services or just waiting for the orders to come in?

As a result of this review of your operation is there anything that you can do better?

Now take a long hard look at your competitors…

If you are competing purely on price it’s time to take action.

Is there an additional service that you can offer that sets you apart from the competition and gives your customers some real added value.

Why not talk to your customers and find out what would make their life easier?

In previous difficult economic times the businesses that have been prepared to be more flexible and in some cases diversify are the ones that have survived and grown.

It has been proved that you can sell your way out of a recession if you are prepared to work at it.

You need to make sure that every person in your army has a clear role and is suitably trained, equipped and fit for purpose.

You also need to make sure that they are fully briefed in the battle plan.

The initial post-Christmas surge of energy and New Year resolutions may be starting to wane, but you need to stand up and be counted.

The opportunities are there for the taking if you are focused and disciplined enough to go for them.

Let battle commence!

:: Carole White, Head of Business and Operations, TEDCO Business Support Ltd, North East Business and Innovation Centre (BIC), Wearfield, Enterprise Park East, Sunderland. SR5 2TA. TEL: 0191 5166105. Website: www.tedco.org

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