The Japanese restaurant chain made famous by former Dragon's Den star Simon Woodroffe is about to open a branch in Newcastle.
YO! Sushi has taken space in the Fenwick department store on Northumberland Street - joining recent arrival Café 21, run by high profile chef Terry Laybourne.
YO! Sushi uses a conveyor belt system to pass colour-coded dishes in front of your table - you pay between £1.50 and £5 per dish, depending on what it contains.
The menu contains no less than 127 Japanese-inspired dishes, with a mixture of different types - and not all of them contain raw fish, as the stereotype of sushi would indicate.
Fenwick managing director David Quinn said: "We are hugely excited by the arrival of such a strong brand. The whole experience of eating at YO! Sushi is enormous fun and with such an extensive menu, there really is something for all tastes. We are delighted to be able to bring such an innovative brand to Newcastle."
The menu includes chicken teriyaki, salmon yakitori, noodle ramens (soups), miso black cod and elixir miso soup as well as the more traditional sashimi (premium quality raw fish), nigiri (rice blocks with a topping) and maki rolls (seaweed covered rice).
NewcastleGateshead Initiative chief executive Andrew Dixon said: "NewcastleGateshead was recently named one of the top 10 cities to dine in outside London and ... this reputation can only continue to grow."
YO! Sushi Newcastle will be on the ground floor of Fenwick in the food hall from Saturday, June 9.