Working mum rises through North East cleaning firm to become director

Amanda Nyas started as a part-time cleaner at Time for You and is now coming to the end of her first year as director

Amanda Nyas
Amanda Nyas

Her business specialises in going from top to bottom but Amanda Nyas has gone from the bottom to the top after she took over the reins of a leading North East cleaning franchise.

Ten years after she started work at Time for You in Newcastle as a part-time cleaner whilst juggling her young family, Amanda is now celebrating reaching the end of her first year as director, managing over 300 clients and 100 cleaners.

And now the mum-of-three hopes to add some sparkle to the Gosforth-based business with plans to expand in the coming year. Amanda is aiming to spread the word about the benefits of hiring a cleaner and dispel the myth that they are just for the well-off, as the vast majority of her clients she says are busy working families.

She said: “I started off as a cleaner with Time for You 10 years ago. My son was at nursery and it fitted perfectly in with his sessions. After a while I was asked to take on other roles and started sourcing cleaners for the company. Then last year I was delighted to take on the role of director.

“I love my job. I think we are a bit like a dating agency, matching clients with the right cleaner for them. It is really satisfying when the relationship works out and we get lovely comments like ‘thank you my house is sparkling.

“We have such a wide range of clients. A large proportion are working families who have decided that they want to spend their spare time with their family, not doing the cleaning.

“We also work with a lot of elderly people who are no longer able to do all the housework themselves. Relatives contact us looking for someone reliable who they can trust and all our cleaners are fully vetted and police checked upon request.

Research has found that more than a million more people employ a cleaner than a decade ago.

Time for You, the country’s largest domestic cleaning franchise, connects self-employed cleaners and clients.

Amanda added: “You just can’t do it all, and when both parents work it is hard to fit everything in. Since taking on the role of director I’ve found I’ve got less time for housework and it’s made me realise I want to spend my free time with my children so I’m now looking for a cleaner too.

“I think what makes us unique is that people still get their own dedicated individual cleaner that they can build a relationship of trust with, but they also have the back up of a larger company in case anything does go wrong.”

Amanda admits it has been a challenging first year with lots of ups and downs, but is enjoying her new role.

“I love working for myself and I think about the business all the time. I’m really excited about taking it forward now over the next year and giving more families the time to spend quality time together without having to worry about the cleaning.”


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer