Newcastle's only dedicated brand consultancy Violet Bick has strengthened its team with the appointment of two new brand consultants, Daniela Meyhoefer and Claire Byers.
Marketing and communications expert, Meyhoefer, joins the company after gaining extensive experience in the information, software and technology services industry. In recent years she has provided brand consultancy and marketing solutions to a range of companies, including North East-based Technology Services Group (TSG), Recite and Close House Hotel and Country Club.
She was also the interim brand director at the Sage Group in Newcastle, in addition to working for the same company in her home country of Germany.
Marketing and brand specialist, Byers, meanwhile, comes to the Violet Bick team after working for one of the region’s leading tourist attractions, The Alnwick Garden, where she was creative director responsible for leading a programme of public engagement and brand development to strengthen its presence regionally and nationally.
She is also a former deputy director at BALTIC Centre for Contemporary Art and has worked as head of external relations for culture, tourism and creative industries at regional development agency, One North East.
At BALTIC, the region’s flagship contemporary art centre, Byers was instrumental in shifting its branding from art-focussed to experience-led, creating one of the most popular venues to host the Turner Prize in 2011.
Managing director at Violet Bick, Mike Owen, said: “Both Daniela and Claire bring a wealth of experience to the business and their appointments mark a milestone in our growth and strategic goals.
“At Violet Bick we are working very hard to help our clients build solid, profitable brands.
“We’ve developed a genuinely unique team here with lots of experience in different sectors.
“We want to ensure that when clients come to us they get the best strategic advice and expertise available when it comes to meeting their business objectives.
“At Violet Bick we want to add tangible value to their operations, if they are successful, we are successful and having the right team in place is integral to that.”
The two new employees are working alongside the company’s brand director Mark Tinnion – formerly of Sony and Intel – along with fellow brand consultant and former Saatchi & Saatchi head of planning and strategy, Les Stern.
Since its launch 18 months ago, Violet Bick has been working for a wide range of clients both locally and internationally, including Gateshead College, True Solicitors, Newcastle Business School, Pennine Home Improvements, Onyx Group, Sage Gateshead and BALTIC.