FAST-GROWING video games maker Eutechnyx has revealed plans to expand its empire into America.
The company, which employs 75 people at its Gateshead headquarters, will open a games studio in Pittsburgh, Pennsylvania, later this year.
The company has appointed US movie producer Todd Eckert to lead Eutechnyx’s Stateside operation which will ultimately employ up to 50 people.
Meanwhile, Eutechnyx expects to create 25 new jobs in the North East this year as part of its rapid expansion plans.
The company is currently working on a new title called Ferrari Challenge for Sony Playstation and Nintendo Wii formats which is expected to boost revenue at the firm following its release this summer.
Also in the Eutechnyx pipeline is a massively multiplayer online game – an increasingly-popular type of game which is capable of supporting thousands of players simultaneously via the internet.
Business development director Darren Jobling, who runs the company with his brothers Paul, the marketing director, and Brian, the managing director, said: “The reason it’s important to set up in America is because the games sector is now an American industry. All the major players are based there and we needed a base on their territory to deal with them on their time-zones.”
Mr Jobling added that the company was now geared up for exponential growth after gradually increasing its production capacity in the UK and China, where it employs around 35 people.
He said: “Getting the production capacity up in the UK and China will help us expand. The problem in the past has been that we haven’t had enough capacity.”
Eutechnyx bid to woo best of graduate talent
WHILE Eutechnyx is currently preparing for an assault on the North American market, at home it is also gearing up for national roll-out of its groundbreaking recruitment programme Level Up.
For the past four years the company has worked alongside North East universities to find and encourage the next wave of game developers through a graduate placement programme.
The company offers guidance and industry-based insight on curriculum content, as well as hosting open days, giving speeches on campus and acting as external examiners.
Now the firm plans to roll out the programme across the country and has already been in contact with other universities.
Darren Jobling said: "We have been to visit those universities to persuade students that the North East is the best place for them to work. People don’t realise that there are four world-class games companies in the region in Reflections, Midway, Eutechnyx and Take Two.
Mr Jobling added that the national roll-out of the company’s recruitment programme was motivated not by a lack of skills in the region, but by a desire to bring the country’s top talent to the North East.