ONE of the fastest-rising forces in university sport will benefit from fresh financial muscle after signing a long-term deal with a leading investment management firm.
Brewin Dolphin has signed a major three-year sponsorship package with Northumbria University to support Team Northumbria Rugby.
The agreement, which builds on an existing relationship between the two organisations, will see additional funding released to enhance sporting opportunities for students.
John Duns, divisional director at Brewin Dolphin, said the deal was good business for both parties.
“Sport and business go hand in hand. There’s undoubtedly a synergy between those who succeed in business, and those who succeed in sport.
“It’s about drive, passion and dedication and this sponsorship will help us to engage further with the right people for our business.
“Additionally many of our current team already participate in a wide range of sporting activities. We like to live by the ‘work hard, play hard’ ethos and this partnership will provide our colleagues with more opportunities to do just that.”
There are more than 40 Northumbria University graduates among the 350 staff at Brewin Dolphin’s Newcastle offices and the two organisations have already worked in tandem to support and promote rugby, water-polo and golf.
Brewin also sponsors Durham County Cricket Club and supports arts organisations in the region including the Theatre Royal and Lit & Phil Society in Newcastle.
Lucy Winskell, pro vice-chancellor (region, engagement and partnerships), Northumbria University, said that such sustainable partnerships were more effective than one-off sponsorships.
She said: “Brewin Dolphin have become firmly ingrained in university culture over the years, attending matches, supporting the Northumbria Sport Foundation’s community work, recruiting graduates – the list goes on.
“Building a sustainable partnership like this creates a deeper understanding between the two parties, a more memorable brand association and a range of longer-term benefits for stakeholders.”
Following a summer of intensive recruitment Northumbria kicks off the new rugby season in September with a number of high-profile friendlies. The British Universities and Colleges (BUCS) campaign gets under way the following month.
Head coach Simon Culley said: “These are exciting times for rugby at the university. We aspire to provide our student rugby players with a professional set-up and working with partners of the calibre of Brewin Dolphin only serves to enhance their sporting experience at Northumbria.
“Everybody involved with rugby at Northumbria is looking forward to a successful season and we’re confident we’ll be very competitive at every level within BUCS competition.”
We like to live by the ‘work hard, play hard’ ethos and this will provide more opportunities to do just that