UK shoppers delay buying their winter clothes

Retailers received a "reality check" last month as shoppers showed their willingness to wait for colder weather before restocking winter wardrobes

Shoppers on Northumberland Street in Newcastle
Shoppers on Northumberland Street in Newcastle

Retailers received a "reality check" last month as shoppers showed their willingness to wait for colder weather before restocking winter wardrobes.

The British Retail Consortium (BRC) and KPMG said like-for-like sales growth of 0.7% on a year ago made September the weakest month of the year to date and showed that consumers are still cautious despite signs of economic recovery.

Unseasonably warm weather stifled sales of autumn and winter clothing collections, with shoppers happy to leave purchases until later on.

KPMG’s head of retail David McCorquodale said: “These figures are a reality check and will make retailers nervous as we enter the run up to Christmas.”

Grocery sales showed a weak performance in September, although sales of children’s clothing and shoes put in a strong showing due to the tail-end of the traditional back-to-school spending spree.

The BRC added that the slowdown in food and drink sales reflected the battleground for market share amongst the grocers and the return of normal spending patterns following the summer.

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