EFFORTS to get British dairy products on to the menu in China are being made this week.
Environment Secretary Owen Paterson is heading the UK’s biggest ever food trade delegation to China, aiming to take advantage of the higher consumption of Western-style milk, cheese, and yogurt.
Currently, the UK imports £1.2bn more dairy produce than it exports, meaning there is huge potential for growth at home and abroad.
Mr Paterson is meeting dairy companies, trade associations, industry experts and retailers in Shanghai. He will also be seeking to open up markets to British tea, desserts, beer, meat, and confectionery. He will be joining a record number of small-and medium-sized British businesses aiming to sell to 30,000 importers at the giant Food and Hotel China exhibition.
Mr Paterson said: “From chocolate to cheddar, China’s population is getting a taste for dairy, and Britain’s world- class food industry can supply that demand. I’ll be helping British businesses grab the opportunity with both hands”
The UK is in an ideal position to take advantage of China’s demand for dairy because domestic producers have room to significantly expand production while other EU countries are restricted by milk quotas until 2015.