The best public relations campaigns, staff and organisations in the North East have been honoured at the 2014 CIPR North East PRide Awards.
Taking place at The Biscuit Factory in Newcastle they were attended by more than 200 people and hosted by BBC Newcastle radio breakfast show presenter and stand up comedian, Alfie Joey.
The regional CIPR committee recognised the achievement of Shaun Campbell from the Arthur Wharton Foundation, who received the coveted Communicator of the Year title.
Shaun has campaigned for the past seven years for the first world’s first black professional footballer, Arthur Wharton, whose playing career began at Darlington to be celebrated.
Shaun took Wharton’s story to the world, persuading everyone from Rio Ferdinand to Theo Walcott and stars such as Stevie Wonder to support the campaign, which culminated in October this year when a 16ft statue of the world’s of Arthur Wharton was unveiled at the National Football Centre in Burton.
On the night Cool Blue and OPR were the big winners, each picking up three Gold Awards. Cool Blue also won five silver awards and amongst OPR accolades was the award for Outstanding Public Relations Agency of the year.
The award for Outstanding In-house Team of the year went to Nexus, which took home two golds on the night. Overall 13 different PR organisations from right across the region won gold awards.
Stephen Waddington, CIPR president, said: “The public relations profession is in good shape in the North East. Our agencies, councils, hospitals, transport operators and businesses are pioneers in citizen engagement using both traditional and new forms of media.
“The PRide awards provide the opportunity to showcase and celebrate their work. Its fantastic to have the opportunity to reflect on the last 12-months and celebrate the excellent work that is being delivered in the region.”
Full list of Gold Award winners from the 2014 CIPR North East PRide Awards
Corporate and Business Communications Campaign: Go Digital Newcastle, Cool Blue Brand Communications
Internal Communications Campaign: Nexus Moving Forward, Nexus
Community Relations Campaign: Open Kitchen for Castlegate Shopping Centre, We Do Brand Communications
Public Sector Campaign: Hartlepool - A Vision for the Future, DTW & Hartlepool Borough Council
Low Budget Campaign: Traverse14 - Annual Travel Blogger Conference, NewcastleGateshead Initiative
Healthcare Campaign: Keep calm and look after yourself, NHS North of England Commissioning Support
Consumer Relations Campaign: Walks of Life - celebrating 90 years, Cool Blue Brand Communications
Best Use of Media Relations: Mind the Savings Gap, Admiral PR & Marketing
Integrated Campaign: Durham’s Heritage Campaign, Visit County Durham in partnership with Stark Hartley Atkinson
Best Use of Social Media: Lane7, Quay2 Media
Best Publication: Your Homes, Coast & Country Magazine, November 2013 edition, Press Ahead
Best Use of Digital: BIMCrunch - modelling a new media space, OPR
Best Event: Dr. Martens Newcastle store launch, OPR
Regional Campaign of the Year: Make Tracks, Cool Blue Brand Communications
Outstanding Freelance Practitioner: Adrienne Hunter
Outstanding Young Communicator: Anne-Marie Bailey MCIPR, r//evolution
Outstanding Small Consultancy: We Do Brand Communications
Outstanding In-House Public Relations Team: Nexus
Outstanding Public Relations Consultancy: OPR
Best Use of Research, Planning, Measurement and Evaluation: Your Homes, Coast & Country Magazine
In-house PR Practitioner ‘Ken Robinson’ award: Sarah Wilson, Northumberland County Council
Communicator of the Year: Shaun Campbell, Arthur Wharton Foundation