A Teeside company has launched the world’s first social network based entirely on so-called ‘emojis’ - picture symbols that represent common emotions and objects.
Developed by technology start-up accelerator Clicksco Labs, Emojicate only allows users to post updates from custom-made emojis, 454 of which have been created by the business so far.
The picture symbol trend began in Japan but has enveloped tech-savvy consumers across the globe.
Through the app, which is expected to be a success with a global teen audience, users can chat with one another one-on-one or post public timeline updates.
Having development since April 2014, Emojicate is now available as an iOS download in the App Store.
Clicksco Labs director Nick Kendal said: “Somewhere along the way emojis have become part of everyday life. Using them on texts, instant messages and social channels is a quick and easy way to get a point across without the need for typing out a message.
“We have observed this trend for a while and in the spring we set to work developing Emojicate. We are now introducing a first-of-its-kind platform that can be downloaded at the App Store and logged into via Facebook.”
He added that the business was pushing to innovate and “take emojis to the new level” through a series of interesting features.
He said: “Although still very new, over time we anticipate expanding our emoji range to incorporate seasonal themes and cultural differences, and we will be asking our users to feed back to us about the new emojis they would like to see.
“We see Emojicate as taking hieroglyphics to the modern era. The network presents a real opportunity for global interaction between users, without the need for complicated translations.
“We hope users go and have a play but most importantly, communicate back to us what they like about Emojicate and what they want to see more of, as we really want the channel to be very intuitive and user-driven.”