The backers of a company launched by a group of teenagers hope to help up to 100 youngsters bent on careers in the arts achieve their dreams.
Last week 15 sixth-form students from three schools in North Tyneside launched a company that aims to promote creative talent from the region's young people.
Youngsters from Burnside High School in Wallsend, Whitley Bay High and Longbenton Community College are involved in the company, which has received support from the Education Business Partnership.
Their venture - dubbed the Launch Company - is now planning a showcase of local bands to take place at one of the region's top music venues later this year.
Before then they are going to hold X Factor-style auditions and are hoping talented young people will come forward to show what they have to offer.
Jeff Cleverley, project consultant to the Launch Company, said the campaign would hopefully encourage those employed in the artistic economy to offer themselves as mentors to youngsters looking for a career in the arts.
He said: "One of the main objectives is to build up a database of creative business people as a resource for young people to be able to tap into.
"The arts is big business and this is a way of connecting youngsters with those possibilities.
"If we can get 1,000 young people involved by the end of this year and we could set 50 to 100 of them into a career in the arts I would consider that a success."