How did you travel to work last Thursday? What time were you in the office and when did you leave?
I apologise if I pry unduly into your personal travel habits and times but I do it with the best of intentions.
Thursday marked the launch of Work Wise North East, a campaign promoting the benefits of flexible working.
The North East Chamber of Commerce is a founder sponsor of this project, which seeks to help employers become more aware of the vast array of opportunities that exist to offer greater flexibility for workers.
I see active participation in Work Wise as one of the most important activities NECC will undertake for years to come.
There is a tremendous amount of change occurring in the North-East - the bulk of which is extremely positive - which will have a ripple effect on our lives.
Years ago, we spoke of the need for economic prosperity and now we witness one of the most vibrant periods for the regional economy in a long time.
This is a great time to be in business in the North-East.
However, nowhere has the impact of this progress been witnessed more keenly than in the levels of car ownership. As a region, we have the fewest vehicles per head, and yet we are acquiring cars more quickly than anywhere else.
The net result is strain on a transport infrastructure that has lacked investment for too long. While we are far from the congestion experienced elsewhere in the country, it is still a concern and has a detrimental impact on business.
Work Wise is an opportunity for businesses to play a proactive role in alleviating this issue and is a good tool for creating a happier working environment for your staff.
Staggered working times, home working and term time contracts are three of a multitude of methods which enable employees to get a better balance between work and their home life, without it costing your business.
NECC has committed to overhaul its working practices to become a paragon of flexibility. We see this as a recruitment and retention tool and as a means to show that businesses can be proactive in improving the working environment.
* James Ramsbotham is chief executive of the North East Chamber of Commerce.