Which supermarket is winning the battle for North East shoppers?

New data shows a surprising result in Newcastle of who is winning the battle for your weekly shop

Tesco is the dominant supermarket across the UK
Tesco is the dominant supermarket across the UK

In the war for the consumer pound, which supermarket is winning the battle in the North East?

Tesco, Asda, Morrisons, Sainsbury's are the big four, but are the new boys on the block - the discounters making an impact too.

Lidl and Aldi have been aggressively targeting poorer communities across the North of England in particular as households tighten their belts.

Research shows that unlike the rest of the UK, it is Sainsbury's who North East shoppers have decided to stick with - despite Tesco having the most stores in the region.

Market share of supermarkets in Newcastle

Food Standards Agency/TM Data Unit

 

Newcastle is something of an anomaly in the UK because Tesco is not the dominant supermarket in the area. Although it owns 24% of stores in the city, Sainsbury’s pips it to the post with a 26% market share far higher than its national average of 18%.

Number of supermarkets

Food Standards Agency/Trinity Mirror Data Unit

 

In Teesside you'll find twice as many Sainsbury's than in any other area of the UK. It still clings on against Tesco's normal dominance in terms of the number of stores.

Although Tesco owns 28% of stores in the area, Sainsbury’s owns a far greater number with a 39% market share. More than double its national average of 18%. There are no Waitrose stores in the region.

Where does the data come from?

Our Trinity Mirror Data Unit got this data by scraping the Food Standards Agency’s website. Supermarkets have to register and be inspected by the FSA in order to trade and so theoretically should appear on the site. They can’t absolutely guarantee that our data has every single supermarket in it but it does have all the ones on the FSA website and should give a pretty comprehensive idea of where different supermarkets are.

Where do you shop? Do you work for one of the supermarkets? Let us know what you think in the comments below

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