More than 100 potential entrepreneurs have attended a specialist Creative Enterprise Conference at Sunderland Software Centre.
The event, organised by the University of Sunderland working with Transmit Start-ups and Sunderland Software Centre, was designed to encourage students to collaborate in teams to come up with start-up ideas.
The groups were mentored by more than 20 North East entrepreneurs from a wide range of industries, including the manufacturing, creative, digital tech and media sectors.
The idea was developed by Jason Legget, head of convergence at the university, working with Richard Myers, commercial director at Transmit Start-Ups.
Legget described it as an “amazing opportunity” for students to bring expertise, passion and ideas together.