A NEW event is set to lift the lid on what Sunderland firms have to offer.
The Exposure Exhibition is taking place at the Stadium of Light on March 6 and is an opportunity for Wearside-based businesses to promote themselves to hundreds of potential customers.
The Sunderland showcase is a spin-off from the North East Expo event which attracted more than 2,000 visitors from across the region to Newcastle Racecourse last November.
The plan is to grow Exposure Sunderland into a similar event with exhibition space for businesses, as well as seminars, talks and demonstrations from companies in the city.
More than 80 firms will be exhibiting at the event with SAFC, Albany Office Group and Results Network PR already signed up to attend.
Event organiser Lorraine Gordon said: “It was through networking at North East Expo that we got talking to the hospitality and events team at Sunderland Football Club who said they would love to host something similar in the city.
“The club have bent over backwards to accommodate the event which already looks like it is going to be a winner. There are hundreds of free car parking spaces and visitors can also come by Metro as the ground is served by two stations nearby.”
As well as businesses promoting themselves, there will be series of talks and seminars running throughout the day. Speakers include Nevil Tynemouth, Tony Green and Sarah Raad and topics covered will include social media, sales techniques, leadership and creating impact.
Exposure Sunderland plans to echo the findings of national think tank Centre for Cities which said in its latest report last month that the city is shaking off the worst effects of the recession at a time when many other cities are suffering.
The report claims that Sunderland felt the recession most keenly in 2008-09 and is now on the road to recovery. City council leader Paul Watson said: “Our reputation as the UK’s automotive centre continues to be bolstered, new jobs are being created, educational attainment continues to improve, and there are strong levels of public and private sector investment.”