Sunderland dental firm hits the road to prepare for extensive expansion

A Wearside dental specialist that provides a unique system for straightening teeth is getting set for international expansion

Sunderland-based Quick Straight Teeth (QST) has grown rapidly since its launch in June 2012 and now supplies 20 treatments per month within the UK, primarily in the North East.

After investing heavily in its offering, however, it is now aiming to supply 20 times that within the next 12 months.

Starting next year, exports will play a major role, and interest is already forthcoming from America, Australia, India and Ireland.

The QST system uses a range of virtually invisible braces, with different affordable options available depending on the needs and lifestyles of patients. Specialist training is needed to fit the braces, so the company is now embarking on a training programme roadshow, promoting its products to dentists and orthodontists across the UK, beginning at Sunderland’s Stadium of Light.

As a result of its city partnership links with the University of Sunderland, it will be holding its final event at Sunderland’s London Campus, situated in Canary Wharf.

Mark Donnelly, business development manager at the University of Sunderland, said: “We have been working closely with Quick Straight Teeth over the last year and have built a successful relationship through positive dialogue about how the university can support a regional business through employer engagement.

“We recognise that there’s a big market out there for Quick Straight Teeth and want to support their ambitious growth plans, which will in turn be of benefit to the wider city. When we heard about the roadshow we offered our London Campus space to support this showcase event. The company has invited guests from the dental industry to demonstrate their products and break into the London market.”

Sean Thompson, director of Quick Straight Teeth, said: “We have fought hard to keep everything in Sunderland as we are passionate about the city and its people, and we intend to carry on growing our excellent working relationships with the university and within the city.”

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