Sunderland based Soho66 commended in two national award schemes

Sunderland based communications service provider Soho66 has been highly commended in two national award schemes

Someone using a computer
Soho66 is a trading name of Pebbletree Ltd

A Sunderland based communications service provider, specialising in voice-over internet protocol (VoIP) has been highly commended in two national award schemes.

Soho66, a trading name of Pebbletree Ltd, was recognised by the Internet Telephony Services Providers’ Association (ITSPA) under the category of Best Business ITSP (Small Enterprise) and Best VoIP Innovation for its latest product, Quvu, a cloud-based contact centre system that enables contact centres of all sizes to analyse their activities in real time.

Soho66, which is named after a combination of the famous route 66 in the U.S.A. and the acronym Small Office Home Office, was set up by managing directors, husband and wife team Janni and Robert Thornton, and is the main business arm of Pebbletree Ltd.

With backgrounds in software development and call centre environments, the duo learned that 80% of telephony companies are based in the south of the country.

They realised they had the expertise to set up their own firm, which can host all of its users’ hardware in secure data centres,

Janni Thorton said the latest recognition would help with the company’s plans to diversify and expand.

She said: “The ITSPA Awards was a great opportunity to showcase what Soho66 has to offer and I’m delighted we have been commended for our hard work and development over the past couple of years.

“The software and technology industry is such a fast paced environment that is constantly making changes and as a small business, we always strive to diversify to stay in the game.

“We differentiate ourselves from our competitors by having a rigorously proactive approach towards self-improvement, and a focus on our self-built structure in order to provide a VoIP platform with industry-leading resiliency.”

To date, Soho66 has grown organically and has seen its workforce rise from six members of staff to 17 in the last three years.

Janni added that she was keen to see this trend continue.

She said: “We’ve been fortunate enough to almost triple our workforce in the past three years as Sunderland puts us within easy reach of some of the best employers in the software industry and we’re keen to build on this momentum with the success of our many services.”

The company, based at Liberty Way, recently benefited from a grant from Sunderland City Council to help with job creation and capital costs.

Council leader Cllr Paul Watson said: “I’m thrilled Soho66 represented the North East at an awards ceremony that is mostly dominated by companies from the south of the country. The company’s award wins are proof that software companies in the North East really are thriving and the success of the awards is a reflection of the efforts of the team at Soho66.”


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer