Sunderland-based Sinso take on new staff to grow market share

Retail support firm Sinso is growing its workforce to tap into the growing number of independent convenience stores

Newly appointed trainee merchandiser Sean Riley (right) working alongside team leader Steven Allcock (left)
Newly appointed trainee merchandiser Sean Riley (right) working alongside team leader Steven Allcock (left)

A Wearside business that supports independent retailers across the UK aims to double headcount within three years as part of its aim to grow market share and reach a five-year turnover target of £1.2m.

Sunderland based Sinso Retail Support Limited, which provides retail support services to the UK independent convenience sector, have seen an increase in demand for their services over the last year due to the growing numbers of stores in the sector.

Keen to tap into the growing market the company offers a range of retail consulting and in-store services to help independent retailers boost profits, including helping with store planning and analysing customer flow.

Sinso’s first year sales topped £200,000 and the firm is forecast to make £360,000 in year two, with a long term plan to grow the business to £1.2m in the next four years.

To help meet that target and growing demand for Sinso’s services, the firm is recruiting a further four merchandising employees and has recently appointed a new development manager, Jackie Soulsby, taking its headcount to 20, and the firm hopes to recruit another 10 in 3 years.

Soulsby, who has 30 years’ experience in the retail sector, has been recruited to drive up in-store standards and efficiencies for independent retailers.

Lee Singers, sales and marketing director said: “We are delighted to have Jackie on board.

“Our clients across the UK will benefit considerably from her expertise and experience.

“We are currently recruiting four new starters who will strengthen our merchandising team and are looking to recruit maybe another four in 2015.

“This has been a good year for Sinso, in terms of bringing in new customers.

“We believe that our success is due to us filling a gap in the market – offering a ‘one stop shop’ to help existing retailers maximise their profits and to get new retailers up and running.

“Our role is to ensure they are successful and sustainable by supporting them in all aspects of their business. “This, together with our skilled and experienced staff and our retailing knowledge and expertise, will help us gain market share over the next few years.

“There are over 40,000 independent convenience retailers across the UK and this number is growing rapidly year on year. Many need our support to help them compete in a very crowded market place.

“In light of the growing number of retail parks and the huge increase in high street multiples and discount stores, it’s not surprising that small independent retailers have lost customers and are struggling to be profitable. “Our role is to help them compete, maximise profits and be sustainable. With the help of companies like ours, convenience retailers are starting to win customers back in their catchment areas and reinvigorate the image of the community focused retailer.”


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