Sunderland AFC signs new deal with Adidas

The deal sees the world-famous brand continue as the club's official partner for all technical and performance kit, as well as training wear, through to the summer of 2020

The Stadium of Light, home of Sunderland AFC
The Stadium of Light, home of Sunderland AFC

Sunderland AFC has signed a new long-term partnership with global sportswear giant Adidas.

The deal sees the world-famous brand continue as the club’s official partner for all technical and performance kit, as well as training wear, through to the summer of 2020, the longest kit deal in the club’s history.

Sunderland AFC chief executive, Margaret Byrne, said: “Adidas is one of the most iconic sporting brands in the world and our partnership with them has gone from strength to strength in the last two years. We are looking forward to developing the growing interest in Sunderland AFC, both domestically and internationally with Adidas, a brand leader in world football.”

Nick Craggs, Adidas brand director, added: “Adidas is immensely proud to be signing a new long term deal with Sunderland AFC, a club with such a fine tradition and outstanding fans. We pride ourselves on providing the players with the best in innovative kit designs.”

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