With more companies turning to the web for business, a new study has been revealed which highlights the need for better digital training within firms.
The study, carried out by TalkTalk Business, shows that 42% of those surveyed expect smaller businesses, such as law firms, estate agents and IT companies to have a mobile website.
Around 44% of city respondents said they’d prefer to use a website as the first point of call to find information on a particular firm.
The research, which surveyed 1,000 SME workers from around the UK, also revealed that more than 15% of employees in the North are struggling with tasks like word processing, suggesting many SMEs in the region could greatly increase their chances of growth with basic online training.
The research also found that workers place a high value on digital skills with nearly a third believing that enhanced IT skills would accelerate their career progression,
One North East clothing retailer quick to realise the potential of the internet in securing growth and future success is Jules B.
Based in Jesmond, Newcastle, the firm believes the experience of buying online should be as enjoyable and indulgent as in-store shopping.
“The growth and long-term future of the business is a key priority for us. Having a functional, aesthetically driven website that represents the ambitions of the company and what it stands for is critical.” explained Tom Baxter, head of Ecommerce and Development at JulesB.
“Investing so much in the website at such an early stage was a bold move, but with 60% of the business now concentrated on ecommerce, it proved to be the right one.”
As part of its on-going commitment to develop the digital skillset of the nation, TalkTalk is a founder partner of the charity Go ON UK which has recently launched a campaign Go ON North East designed raise the digital skills of individuals and organisations in the region.
“The internet has changed a great deal over a short space of time. Gone are the days where a business simply needed to be online; today, it’s about being effective online” explained Charles Bligh, MD of TalkTalk Business,
“The great news for small businesses is that employees are crying out to improve their digital skills and by making just a few small changes to things like your email and web address, you can boost your chances for growth.
“Through our work with Go ON UK, we’re committed to helping raise the digital skillset of businesses right across the North East.”