TROUBLED chainstore Woolworths will target Middlesbrough as new chief executive Steve Johnson struggles to drag one of Britain’s great high street institutions back up the retail ratings.
Its Hillstreet Centre outlet is one of 16 out of 800 Woolworths nationwide to offer a 3,000 sq ft concession to value fashion brand Store Twenty One, which begins trading today from a new department within the store, creating eight jobs.
Ranges include women and men’s fashion as well as footwear and accessories.
Store Twenty One will stand alongside existing well-known Woolworths children’s clothes brand, Ladybird.
Middlesbrough store manager Terry Jones said: “There is a buzz here about the changes.”
Woolworths, which showed previous chief executive Trevor Bish-Jones the door in June, announced a pre-tax loss of nearly £100m for the six months to August with like-for-like sales down more than 3%.