Newton Aycliffe firm on fire with new products

Newton Aycliffe fire manufacturers are targeting the US, a market which could help it grow by 20% in the coming year

Andrew Munro
Andrew Munro

Fireplace manufacturers Spirit Fires plan to grow sales by 20% in the coming year as they launch new products and enter new territories.

Since the start of the recession, output at the Newton Aycliffe firm has increased by around 40% despite the downturn in the manufacturing sector.

The company now employs a team of 15 and export is continuing to rise with showrooms in Munich, Holland, Norway and Italy where the British-made designs and quality are in high demand.

The business predicts the sales boost after entering US markets and launching new fires, saying there has also been a marked shift in demand from wood-burning stoves to efficient gas fires.

The firm also recently spent some time in the US visiting exhibitions and carrying out market research, to enable them to establish distribution channels across the States. The company will be selling its range of ribbon fires through specially-selected distributors in the country.

The business’s growth is also being boosted thanks to a number of new installations in hotels, bars, restaurants and in private homes.

Managing director Andrew Munro, said: “We’re in a strong market position to grow the business by around 20% in the coming year thanks to rapid worldwide growth.

“We’re operating throughout the UK, Europe and into the Middle East and America is our next target.”

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