BUSINESSES and specialists more used to helping others to communicate better will turn the spotlight on themselves at a major conference in the North-East.
The Entrepreneurs’ Forum is hosting Life’s a Pitch, its first creative communications and marketing conference aimed at traditional and digital marketeers, clients, agencies, IP specialists and others with an interest in the communications and marketing sector.
There are more than 600 creative companies in the North-East and the sector is said to be growing by 5% a year.
Guest speakers at the conference include designer and businessman Wayne Hemingway and MT Rainey, founder of one of the UK’s top five advertising agencies.
Wayne was co-founder of fashion label Red or Dead and is a professor of the built environment at Northumbria University.
M T Rainey is considered to be the revolutionary of her industry after she famously and successfully championed the move away from commission income to agencies charging for ideas and intellectual property. She retired as chairman of Rainey Kelly Campbell Roaife two years ago to launch www.horsesmouth.co.uk, a social networking website for universal online mentoring.
The event will be split into The Principles, when the speakers will offer words of wisdom, and The Practice, fast-paced sessions centred on real-life case studies.
Carole Beverley, Entrepreneurs’ Forum chief executive, said: “Having held a number of successful conferences where we have been inspired by the stories of some of the country’s greatest entrepreneurs, we are now turning our attention to specific sectors and bringing together like-minded people to share experiences and to learn from one another.”
:: The conference is on October 30 from 10am-4.30pm at The Biscuit Factory, Newcastle. For more information and to register, visit www.entrepreneursforum.net