Spark uses Knowledge

A wearside company has won a £2.5m contract to completely revamp the technology infrastructure of communications business Spark Response.

A wearside company has won a £2.5m contract to completely revamp the technology infrastructure of communications business Spark Response.

In what Gateshead-based Spark Response bosses are calling "the largest infrastructure refresh in its history", the move will see the call centre company's IT support transferred to Washington-based Knowledge IT.

Peter Slee, Spark Response managing director, said: "We are delighted with the arrangement we have made with Knowledge which will provide us with the right products and services enabling us to remain at the very top of our industry by providing staff and clients with the most up-to-date communication technologies available."

Until recently Spark Response has relied entirely on in-house expertise for the maintenance and support of its busy networks, server and telephony infrastructure.

The company, whose clients include Toys `R' Us Direct, Powergen and De Agnostini, has now decided to out-source these operations to knowledge IT. Spark Response's service portfolio includes home shopping and mail order support, telesales, marketing and promotional campaigns.

George Sanger, Knowledge IT's sales and marketing director, said: "We spent a lot of time with Peter [Slee] and his management team understanding their business strategy. We then worked with them to create a package that would meet their individual needs providing a flexible, cost effective ICT solution.

"We hope to see the completion of Spark's migration to the new systems by September this year thereby enabling Spark to reap the benefits of their investment in a state-of-the-art ICT environment," Mr Sanger added.

With the migration already underway, Knowledge It has already wireless enabled Spark Response's warehousing function which includes a 70,000sqft warehouse dedicated to Toys `R' Us Direct.

The deal follows Knowledge IT's announcement last month that it plans to double the size of its operations and create 14 highly skilled jobs.

With annual sales revenue climbing to £10.5m this year, the company plans to expand its North-East operation to include a site at North Tyneside's Silverlink Business Park.

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