Software giant Sage holds No Email Day in a bid to get more work done

The No Email Day challenge is overseen by content and social media specialist Paul Lancaster in an effort to get more work done

The Sage Group HQ at Great Park, Newcastle
The Sage Group HQ at Great Park, Newcastle

The thought of coping without email for just one day is enough to bring any executive out in a sweat but it’s a challenge which is being set by accountancy software giant Sage.

No Email Day, a 24-hour period freed from the demands of the inbox, is being held tomorrow and it’s founder Sage’s content and social media specialist, Paul Lancaster, hopes it will allow people to get on with some work.

Already big names like Microsoft, conference call software company Powwownow, IBM and business confidence monitor, Grant Thornton, have pledged their support to the concept, which simply means avoiding email for 24 hours.

All other methods of communication including phone, text messages, social media, hand-written notes and face to face conversations are allowed.

It was created by Paul in 2011 when he realised that email was making him less productive. The first no email day on November 11, 2011 and his online manifesto received 30,000 views.

Over the years the concept has gone worldwide with support from Professor Paul Jones at the University of North Carolina.

Now Sage has got behind the day with employees working on Sage One, Sage’s cloud-based online accounts and payroll service, agreeing to survive without email.

Paul said while Sage’s customer support team won’t be involved many of his colleagues are determined to give it a try.

He said: “The campaign seems to have split people’s opinion 50/50 on whether it’s a good or bad idea, genius or crazy. However, it’s clear that there are many people out there who say they need a day like this to help them focus on doing the ‘real work’ rather than just the ‘busy work’.

“Admittedly not everyone will be able to go a full 24 hours without email but the main purpose of the campaign is to get people to think about how they are communicating, how often and whether it’s the best way to work or if they are actually creating more work for themselves and the recipients.”

He added: “Sage itself is an incredibly social and collaborative company to work for too. We do still send email, but we also use social media a lot, have a great intranet and a company-wide Wiki we use to share information internally.

“For a company the size of Sage it’s obviously not realistic for everyone to participate in No Email Day, especially our customer support teams, but I’ll certainly be doing it myself.”

For more information about No Email Day you can follow it on Twitter @NoEmailDayHQ or by following #noemailday.

You can read Paul’s original manifesto at <a href = 'www.slideshare.net/lordlancaster/no-email-day-by-paul-lancaster'>www.slideshare.net/lordlancaster/no-email-day-by-paul-lancaster</a>

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