Software designers Born Digital receive grant funding to explore potential for insomnia therapy product

Newcastle firm will use consortium funding to explore the potential for an internet-based platform originally designed to aid sufferers of insomnia Alison Gardiner of Born Digital with Greg Bolton (back, far left) and Graham Brown of RMT's corporate finance team
Alison Gardiner of Born Digital with Greg Bolton (back, far left) and Graham Brown of RMT's corporate finance team

Newcastle-based software creators Born Digital have secured grant funding to explore the market for their new internet-based clinical therapy course.

The firm’s ‘flo’ platform, part of its work on the Sleepstation programme’ is designed to help people with insomnia and has been assessed as even more clinically effective than face-to-face consultations.

Now an undisclosed grant from The Nominet Trust, TSB and the Academic Health Science Network for the North East and North Cumbria (AHSN NENC) will help to fund Born Digital and its sister company, Rubrum Limited, to explore other uses for the platform in the health and wellbeing sectors, including occupational health.

Flo has already been commissioned by the NHS nationally and attracted clients worldwide, including those in Spain, Singapore and Australia.

The funding was secured with the help of RMT Accountants and Business Advisors, who have worked with Born Digital since its formative years, and helped to spin out the digital healthcare business into a separate company.

Born Digital managing director, Alison Gardiner, who trained as a behavioural psychologist before setting up the company in 2006, said: “The healthcare platform we have developed delivers evidence-based clinical care through a sophisticated, automated and scalable online product suite.

“The programmes of treatment are designed to allow patients to self-manage and significantly improve their emotional wellbeing at a time and location that suits them.

“Each program of treatment provides effective and long-lasting benefits for the patient with fewer side effects and at a lower cost than the alternatives that cash-strapped health authorities currently employ.

“Our aim for Born Digital was always to enter the product market, but we wanted to do that with a product which we were proud of, one which did more than just generate additional profits for the business. We’re very proud to say that we’ve achieved that goal, and that we can genuinely say that we’re changing lives through our work.

“RMT have been with us since the earliest days of Born, and we’ve always valued their personal approach. RMT give us more than just a corporate offering — they’ve been a central part of the journey that we’ve made so far and will remain our key advisors as we move into this next stage of development.”

Born Digital’s staff of 17 designs and develops software systems for a broad range of clients, including the likes of Timex, Danone and Siemens.

Greg Bolton, head of Corporate Finance at RMT Accountants & Business Advisors, added: “We enjoy working with the Born Digital team, and it’s very pleasing to see the business developing and succeeding in this way.”


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